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Kevin McMahon
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Join date: Jul 28, 2024
Posts (6)
Apr 27, 2025 ∙ 3 min
Ride the Tide: Rethinking How Marketing and Sales Work Together
The traditional marketing to sales handoff is outdated. Today’s buyers move fluidly through their journey, and Marketing and Sales must work together across every stage. Learn why the funnel is more like a tide, and how aligning your teams can drive faster, stronger wins.
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Mar 26, 2025 ∙ 5 min
The True Cost of Tech Debt: How Unnecessary Tools and Bad Data Are Holding You Back
Tech debt slows your marketing down and drains budget. Here’s how to spot it—and what to do before it costs you even more.
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Jan 5, 2025 ∙ 5 min
From Novice to Master: How to Evolve Your AI-Powered Marketing Operations
Discover how AI can transform your marketing ops! Assess where you stand and map your journey toward smarter, scalable processes.
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